| The client only section of this website contains over
$100,000 worth of consumer market research and analysis.
This includes tracking data of willingness and ability to spend and save, interest rate expectations and house price expectations. This Consumer Pulse explains why consumer spending is soft or strong and which types of consumers are affected. There is also a video analysing the driving forces of consumer spending. Both are updated quarterly. There is a wealth of attitudinal data - over 50 measures - covering a wide range of topics. This is updated and extended regularly. There are also numerous articles analysing trends and consumer diversity. Analysis of spending patterns by broad age group identifies who are the big spenders. Consumer ratings of companies on the basis of marketing effectiveness and corporate social responsibility provides a common denominator for comparing consumer marketing organisations. A search engine provides easy access to the information you need.
|
Australian Consumer Intelligence provides consumer insights
which are cost-effective ($500 access for 12 months) and timely - there is
no waiting for a survey to be designed, conducted, analysed, and reported.
Most consumer research is highly specific to a particular issue in a particular category (need to know). The research available at Australian Consumer Intelligence is broader but is also material that companies need to know. It is vital for ongoing opportunity and risk management. The information helps to improve marketing effectiveness by better understanding the consumer mindset and how to reach them with impact. Understanding changing consumer attitudes and social concerns is an important component of business environment scanning. We would be very interested in hearing about clients needs and where feasible, we will build these into our research program. |