Consumer Pulse

This quarterly report contains tracking surveys which are predictive of short-term discretionary consumer spending.  The data is diagnostic in the sense that it indicates which consumer segments are adjusting their spending and in which direction.  Measures include willingness to spend and save, perceived financial wellbeing, expected future movement in interest rates and house prices, and preferred investment asset classes.  Since this sample was produced, we have added a measure of preferred movement in interest rates and we analyse willingness to spend and save, and perceived financial wellbeing by broad age group and gender.

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For more information about the validity of our indicators, see www.foreseechange.com/mislead.pdf. 

Attitude Australia

In developing products, communications, or policy it is essential to have a good understanding of consumer (or community) attitudes.  This information can help to win permission to use consumers' valuable time and attention.

Attitude Australia is a compilation of  attitudinal measures.  Topics covered include

• Food (14 measures plus consumer segmentation);
• Lifestyle (12 measures);
• Quality of life (14 measures);
• The future (9 measures);
• Corporate social responsibility (9 measures);
• Drought (6 measures);
• Miscellaneous.

This collection is being progressively extended and updated so trends may be observed.

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Drivers of Consumer Spending

A video describing the current state of drivers of consumer spending and the short-term outlook.  Updated quarterly.  The client section contains a file with all charts in high resolution.

Play sample video

wmv format, 6 megabytes

Analysis

Articles analysing how consumers, and society more generally, are changing.  This includes changes over time and between consumer segments.

 Topics covered include demographic change, living arrangements, lifestyles, and social concerns.

The sample article looks at changing living arrangements.

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Corporate marketing effectiveness and social responsibility ratings

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Consumer spending patterns by broad age group

These samples are from the 1998/99 Australian Bureau of Statistics Household Expenditure Survey.  The client section of the website contains analysis from the 2003/04 survey.

Overview (pdf format)

Spending on food (pdf format)